What to do with the internet

Still in a bit of conundrum about how to deal with an internet that has just become Facebook, Instagram, YouTube, Twitter and a handful of old new revamped news media. Literally everyone now has access to the internet almost everyone has potentially their own homepage via Facebook or Instagram. Is there room for people to have their own websites? But what is the internet other than a communications tool? that is it. 

What also occurs to me is that large internet based companies are kind of controlling the publishing of millions, perhaps billions of people into a particular format. 

So what becomes of the individual website or blog? does it even have any value anymore? 

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